Források:
● Arnould, E. J. és Thompson, C. J. (2005): Consumer Culture Theory: Twenty Years of Research, Journal of Consumer Research, 31 (4), 868–882. oldal
● Chatzithomas, N., Boutsouki, C., Hatzithomas, L., és Zotos, Y. (2014): Social media advertising platforms: a cross-cultural study, International Journal on Strategic Inno-vative Marketing, Vol.01, 74-90. oldal
● Forbes.com (2021): 15 B2B Technology Marketing Trends To Watch In 2021, Forbes Communications Council, elérhető: https://www.forbes.com/sites/forbescommunicationscouncil/2021/05/05/15-b2b-technology-marketing-trends-to-watch-in-2021/, letöltés dátuma: 2021.10.11.
● Herold, K. (2018): How People Use Social Media in 2018, The Manifest, elérhető: https://themanifest.com/social-media/how-people-use-social-media-2018, letöltés dátuma: 2021.10.11.
● Statista (2021): Leading content marketing types and tactics used by B2B marketers in North America as of July 2019, elérhető: https://www.statista.com/statistics/271562/content-marketing-tactics-used-in-b2b-communications-in-north-america/, letöltés dátuma: 2021.10.11.